007: Barton Perreira and EON Productions sign new deal
The companies have entered into a global licensing agreement, building on the success of the Barton Perreira x 007 collection
The agreement marks the second arrangement between the companies, and through the deal, Barton Perreria will introduce additional eyewear collections over the next three years.
The brand is the eyewear partner featured in the upcoming James Bond film, No Time to Die, set to be released in autumn 2021.
Frames from the Barton Perreira x 007 collection, which launched last year, will be featured on the principal characters in the film. The collection includes three styles of sunglasses: ‘Joe,’ ‘Norton,’ and ‘Courtier.’
Under the new agreement, Barton Perreira will work with EON Productions to develop The Legacy Collection, which will feature reimagined styles inspired by the vintage Bond films.
“We are delighted to continue our relationship with EON Productions to develop more eyewear collections for the Bond franchise,” commented Bill Barton, co-founder and CEO of Barton Perreira, adding that the agreement follows the success of the Barton Perreira x 007 collection.
He added: “We look forward to bringing our customers and Bond fans more ways to engage with the movies through our eyewear.”
The Barton Perreira x 007 collection has been restocked due to popular demand.