23 September 2020
Eyewear brand Oakley has announced the launch of the Prizm Gaming Lens Technology, its first solution developed specifically for gaming.
The lenses are designed to enhance visual contrast and provide sharp vision for gamers.
The lenses also feature blue-light filtering technology, designed to reduce 40% of blue light within the 380-500nm range, to help protect wearers from artificial light. The brand also worked to reduce the yellow tint that can often appear as a result of blue-light filtering.
Representing the latest pillar in the brand’s investment in gamers, the Prizm Gaming frames are headset-compatible, featuring thinner temples, and are designed for lasting comfort.
Discussing the brand’s expansion into the gaming space, Ben Goss, Oakley’s global marketing director, said: “This is an industry defined by the same passion for performance that has driven our brand for generations.
“The launch of Prizm Gaming is the result of applying that same passion for performance while continuing to bridge the gap between physical and digital sports. We’re excited to equip gamers everywhere with the gear needed to take their game and style to the next level.”
To celebrate the launch of Prizm Gaming, Oakley has partnered with EA Sports and the Madden NFL 21 Championship Series for a weekly gaming tournament, ‘Derwin James vs. The World.’
In the coming months, Oakley also has plans to release a range of eyewear in collaboration with the gaming accessory brand, Turtle Beach.
The lenses are designed to enhance visual contrast and provide sharp vision for gamers.
The lenses also feature blue-light filtering technology, designed to reduce 40% of blue light within the 380-500nm range, to help protect wearers from artificial light. The brand also worked to reduce the yellow tint that can often appear as a result of blue-light filtering.
Representing the latest pillar in the brand’s investment in gamers, the Prizm Gaming frames are headset-compatible, featuring thinner temples, and are designed for lasting comfort.
Discussing the brand’s expansion into the gaming space, Ben Goss, Oakley’s global marketing director, said: “This is an industry defined by the same passion for performance that has driven our brand for generations.
“The launch of Prizm Gaming is the result of applying that same passion for performance while continuing to bridge the gap between physical and digital sports. We’re excited to equip gamers everywhere with the gear needed to take their game and style to the next level.”
To celebrate the launch of Prizm Gaming, Oakley has partnered with EA Sports and the Madden NFL 21 Championship Series for a weekly gaming tournament, ‘Derwin James vs. The World.’
In the coming months, Oakley also has plans to release a range of eyewear in collaboration with the gaming accessory brand, Turtle Beach.
Comments (0)
You must be logged in to join the discussion. Log in