Hook LDN opens first permanent store

The eyewear brand has opened in Shoreditch

Hook LDN frames

British eyewear brand Hook LDN has opened its first permanent store in London’s Shoreditch area, after completing a three-month pop-up residency on Redchurch Street.

The store will provide the brand with more space to showcase its eyewear range, which is inspired by London music venues, as well as featuring guest apparel brands.

“Redchurch Street was our first venture into standalone retail and the performance of the store exceeded expectations and gave us the confidence to commit to a permanent site,” Hook LDN managing director, Simon Goodfellow, explained.

“Our new and much larger store allows us to create an environment where customers can spend time whilst they discover the brand and get a feel for what Hook LDN is all about,” he added.

For more information, visit the company’s website.