Award flies in for Butterflies Healthcare

Expansion for optical supplier helps it net Small Business of the Year accolade

12 Jul 2016 by Robina Moss

The Butterflies Healthcare teamOptical supplier Butterflies Healthcare has won the Small Business of the Year category in the Cherwell Business Awards.

Based in Banbury, Butterflies Healthcare was a finalist in the awards three years ago and returned this year having grown steadily stronger since then.

The directors, optometrist James Sutton and his pharmacist wife, Michelle Sutton, had worked hard to refine their key messages and get across the company’s vision, values and purpose in the competition. They emphasised that they use clinical evidence where possible to source and supply optical products to improve the eye health of those with macular degeneration, blepharitis, or dry or sensitive eyes, along with swimmers and divers.

The company supplies vitamin and mineral supplements for macular eye health, eye drops for the relief of dry feeling eyes and treatments for blepharitis. It also offers natural cosmetics and skincare for people with sensitive eyes and skin, as well as prescription swimming goggles and diving masks for adults and children.

The strategy worked and the company was named the winner in front of 230 guests at Oxford University Begbroke Science Park. In presenting the award, Adrian Lockwood of Oxfordshire Local Enterprise Partnership, gave praise by commenting on the incredible growth the company had achieved for its Viteyes brand of supplements.

In accepting the award, Mr Sutton paid tribute to the entire company team, saying that he “couldn’t do his job without their hard work, friendly banter and support.”

For more information, visit the Butterflies Healthcare website.


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