Online retailer partners with charity for Million Miracles appeal

Online retailer SmartBuyGlasses has teamed up with Sightsavers to support the international development charity’s Million Miracles appeal.

For every pair of glasses purchased from SmartBuyGlasses in April, £1.50 will be donated to the Sightsavers campaign.

The Million Miracles appeal was launched in 2014 with the aim of raising enough funds to carry out one million life-changing cataract operations over a three-year period.

Commenting on the partnership, CEO and co-founder of SmartBuyGlasses, Doron Kalinko, said: “We’re really excited to partner with Sightsavers for the Million Miracles appeal, and can’t wait to see the impact of this collaboration. Since 2006, we’ve helped over 80,000 people in the developing world by donating prescription eyewear. It’s great to work with new partners to diversify the ways in which we give back, since driving global change is the foundation stone of the SmartBuyGlasses Optical Group.”

Director of major giving at Sightsavers, Mike Straney, added: “Partnerships like this can give a huge boost to the work we are doing to protect and restore sight in the world’s poorest countries. We are so thrilled to be working with SmartBuyGlasses, and hope this opportunity will encourage consumers to feel a sense of pride that they’re helping other people to see, when buying their specs online.

Image credit: Rachel Palmer