Serena Box

Serena Box is a health communications strategist, with oversight of the AOP’s external affairs team. She drives advocacy, media campaigns and stakeholder engagement to raise the profile of eye health and champion the role of primary care optometry. Serena builds strategic partnerships across the optical, health, and charity sectors, lobbying government to advance eye health goals. She has a strong interest in public health, system reform policy and social equity. Contact her via email to support the AOP’s advocacy work

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