22 August 2025
The organisers of 100% Optical have announced that registration for the 2026 show will open in the first week of September.
Registration going live for 100% Optical, the UK’s largest optical trade show, will coincide with registration for 100% Ophthalmology – an ophthalmology-led show that sits within 100% Optical.
Register now
The shows will take place at London’s ExCeL Exhibition Centre on 28 February–2 March 2026.
By registering for 100% Optical, delegates will receive email updates about show developments, including when the education programme, which is curated by official partner the AOP, goes live.
Entering its 12th year, the show hosts more than 250 independent eyewear, manufacturing and equipment brands. Earlier this year, over 11,000 optical professionals from around the world attended the event.
Across the three days, the show provides delegates with the opportunity to network and consume a wide-range of CPD-accredited lectures, workshops and peer discussions.
Organisers Closer Still Media have confirmed that the show Central Bar area to date, as well as a new app – available on iOS and Android to download prior to the show – to help delegates efficiently utilise their time at the show. The app will feature the show’s floor plan, education agenda, speaker line-up, and exhibitor and product listings.
“I’m incredibly excited for the future of this event”
OT heard from CloserStill Media’s Rob Chapman, commercial director for the human and animal healthcare portfolio, and Celsa Vazquez, commercial director, about taking on 100% Optical
Topics covered across the AOP-delivered education programme will include glaucoma care, myopia management and clinical negligence.
Organisers acknowledge that the show will take place during Ramadan, and have highlighted that “careful considerations and arrangements to accommodate delegates” have been made. There will be dedicated prayer rooms available across the ExCeL Exhibition Centre’s boulevard, and additional prayer space on the right-hand side of the show hall.
Iftar meal vouchers will also be available on request via the 100% Optical website, with one voucher allocated per request. Organisers highlighted that delegates registering for the show can make further requests and suggestions via the registration form. For more information, visit the 100% Optical website.
OT is official media partner for 100% Optical. For more updates prior to the show, visit our dedicated show landing page on our website.
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