Serena Box
More articles by Serena Box
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Why using the 20/20 vision theme is an opportunity to promote eye health from the AOP’s Serena Box
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The AOP’s PR and media manager, Serena Box, discusses the establishment and effectiveness of the AOP’s driving awareness campaign, Don’t swerve a sight test
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The AOP PR and media manager, Serena Box, explains why smoking is a key eye health issue to campaign about – and what this latest drive aims to achieve
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An AOP survey revealed a startling number of optometrists see children with vision problems that could have been treated more successfully had they been diagnosed earlier, explains Serena Box
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While strides are made each year to raise the profile of eye health, there is a lack of understanding among the general population about how best to look after their eyes. The AOP’s Serena Box highlights how the AOP is supporting practitioners to make a real impact
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Nine in 10 optometrists called for more stringent rules around vision and driving in this year’s Voice of Optometry survey. The AOP’s Serena Box discusses the findings behind the AOP’s latest campaign
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The AOP’s Serena Box discusses why raising awareness of eye health is more important than ever and how the AOP is planning to do it
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The AOP has recently been taking steps to promote vision as a vital safety check for driving