AOP support

Voice of Optometry: putting the profession in the spotlight

OT  hears how the AOP’s Voice of Optometry survey helps to raise the profile of the profession

laptop and hand
Pixabay/Mohamed Hassan

February marks the launch of the AOP’s first Voice of Optometry insight survey of 2023.

The surveys of AOP members support the external affairs work of the association on issues affecting optometry.

Serena Box, PR and media manager of the AOP, said: “The AOP will be putting eye health and the role of optometrists further in the spotlight this year by using the survey findings to generate high profile media coverage.”

Members are also encouraged to share their experiences and patient stories.

Previous survey findings have secured national broadcast and print coverage in outlets such as Channel 4, Radio 4, The Times, Daily Telegraph as well as influential trade press, such as the Health Service Journal.

“Last year members took part in research that allowed the AOP to reach millions of people through their cost of living campaign #EyeCareSupportNow, supported by MP Marsha de Cordova,” Box shared.

More than 1000 members participated in research that informed the AOP’s Don’t swerve a sight test campaign on vision and driving. The campaign was featured in the Express, Daily Star and Sun, among other publications.

Links to the latest survey will be emailed to all qualified, practising optometrist members from Survey Monkey, and will take no more than five minutes to complete.

More information about the Voice of Optometry project can be found on the AOP website: