AOP campaign

The AOP has launched a new campaign to promote inclusivity in optometry as a first step in an ongoing programme of work to tackle inequalities in the profession

Nine in 10 optometrists called for more stringent rules around vision and driving in this year’s Voice of Optometry survey. The AOP’s Serena Box discusses the findings behind the AOP’s latest campaign

The AOP’s marketing manager explains how the making of the Association’s latest campaign exposed the raw emotion of members facing a GOC hearing