Ocumetra leaders join Myopia Focus advisory committee

Myopia Focus has welcomed three new members to its advisory committee.

James Loughman and Ian Flitcroft, the co-founders of Ocumetra, alongside Corrina McElduff, director of professional affairs, will take an active role in advisory committee discussions, supporting Myopia Focus in its goal of addressing the global myopia epidemic.

The team from Ocumetra will also help Myopia Focus to ensure that content provided through its new Practitioner Hub will “drive innovation, collaboration and knowledge dissemination.”

The new hub is intended to be a valuable resource for eye care professionals seeking the latest information on myopia management.

Ocumetra, which works to address aspects of myopia management and research through technological solutions, will provide educational resources for the new hub.

Jason Higginbotham, managing editor of Myopia Focus, welcomed the “key opinion leaders” in myopia research and management, sharing: “It is great to further strengthen the breadth of knowledge of our Advisory Committee with the addition of James, Ian and Corrina.”

“I am delighted they have decided to provide their support to our campaign to increase awareness of myopia management amongst parents and eye care professionals,” he added.

Announcing the partnership with Ocumetra in a press release, Myopia Focus shared: “Their cutting-edge tools and expertise put the science into myopia management, supporting compliance with professional body guidance and breaking down one of the biggest barriers in myopia management, effective parent communication.”

Ocumetra CEO, James Loughman, commented: “We’re delighted to join Myopia Focus. Its mission aligns perfectly with our approach to myopia care and our commitment to supporting evidence-based myopia practice.

“We have some exciting plans to further enhance the Myopia Focus website and help educate parents and practitioners alike.”