A peek inside... Hynes Optometrists

Describing herself as “passionate about providing tailored care and solutions for our patients,” Mbire told OT about the flourishing community around the independent practice, based in Ealing. 

What is your role?

I am a dispensing optician at Hynes Optometrists, an independent practice in Northfields, Ealing. 

What do you recall from your first week in practice?

My first week was a mix of excitement and nerves. Having previously volunteered with Joy Hynes at Vision Care for Homeless People, we had already built a great rapport. I was thrown in at the deep end as the senior dispenser was on leave, but Joy’s support and our teamwork made it a smooth start. The sense of community among our patients quickly made it feel like home. 

How do you see your role in the patient’s journey?

I see my role as creating a warm and welcoming environment from the moment a patient arrives. I greet them by name, listen attentively, and guide them through their options with empathy and clarity – always ensuring they feel confident and comfortable in their choices. Offering a beverage is also part of our personal touch. 

What is one thing you love most about the practice?

At Hynes, we’re proud to combine state-of-the-art equipment with the expertise of highly experienced clinicians – a standard set from the very top. What sets us apart is our genuine commitment to personalised care and exceptional customer service. As a family-run, independent practice, there is an unmistakable warmth that greets you the moment you step through the door. 

Our long-standing patients have become part of our journey. We’ve seen many grow from childhood into adulthood, and now some are even getting married. It is a joy to be part of their lives. 

We’re a close-knit community, so much so that our practice sometimes becomes more of a social hub. We often joke that we should start charging extra for the friendly gatherings in our waiting area. 

What is your favourite moment of the day?

It’s hard to choose just one, so I’ll share both. The first is when we open our doors after our morning focus meeting. Patients are often already waiting, and I love greeting them with a big, welcoming smile – it sets the tone for the day. The second is the rush after 3pm when school finishes. The energy and enthusiasm that children bring into the practice is infectious. 

What is one thing you have learnt from someone in your team?

Our team genuinely looks out for one another. One powerful habit I have picked up is the importance of taking a brief pause during the busiest moments. A collective ‘woosah,’ as we call it. It helps regulate emotions and gives us a fresh perspective to refocus and recharge. 

If you could help your community understand one thing about eye care, what would you say?

Booking an eye exam isn’t just about updating your glasses. It's about safeguarding your eye health. With our investment in advanced diagnostic technology, we’re able to detect issues far beyond what a standard eye test might reveal. This allows our optometrists to show patients the difference between a healthy eye and any areas of concern – and to refer them promptly to the appropriate care if needed. 

If you could have one wish for the practice, what would it be? 

We are incredibly fortunate to have a dedicated, passionate team and wonderfully loyal patients. My wish is simple – that this strong sense of community and continuity continues to flourish for many years to come.

What is your next goal?

Enrolling in the new paediatric dispensing course launched by ABDO. I’m passionate about children’s eye care and this course will deepen my knowledge and help me support our youngest patients even more effectively. 

How does your practice support each other’s wellbeing?

We take time each day to check in with one another – usually over tea and a biscuit at 11am and again at 4pm. These moments often include homemade cakes, either baked by one of the team or kindly gifted by our lovely patients. It’s these small but meaningful rituals that keep our team spirit strong and our days just a little bit sweeter. 

If you had an unofficial title in the practice, what would it be?

I would call myself a ‘Passionate paediatric dispenser.’ My personal journey of raising children with eye conditions and additional needs has deeply informed my empathy and patience. Fitting a child with their first pair of glasses and seeing their faces light up is always the highlight of my day. 

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