21 May 2026
Almost 80 delegates attended a Dry Eye Immersion Day hosted by Hakim Group, focused on ‘accelerating confidence.’
Held at Wyboston Lakes Resort in St Neots on Sunday 17 May, the group’s second Dry Eye Immersion Day focused on building clinical confidence and commercial capability in dry eye management.
The day featured a dual-track agenda addressing clinical excellence and business implementation.
Designed to support practices at every stage of their dry eye journey – from understanding the opportunity, to implementation, and scaling services – the programme focused on building belief, capability and practical implementation.
Maggie Martin, dry eye category lead at Hakim Group, led the event, and commented: “We hosted this Immersion Day to accelerate confidence and consistency in how dry eye is delivered across our practices.”
“The opportunity here is significant, not just commercially, but in the difference we can make to patients’ quality of life. By bringing together clinical expertise, practical training, and real-world business insight, we’re helping our teams to truly elevate the category across the group,” she said.
The clinical track included hands-on learning, including slit lamp assessment, in-practice treatment techniques, and refining patient pathways.
Supply partners including The Body Doctor, Scope, Théa and Positive Impact hosted specialist sessions.
Elysia Ramsay, director and senior optometrists at Ramsay and Roberts Eyecare Excellence, a Hakim Group independent practice, said: “The clinical track was incredibly valuable; it’s given me the confidence to take what I’ve learned straight back into practice. It’s not just theory; it’s practical, usable knowledge that will genuinely change how we manage dry eye patients.”
The business track explored translating clinical expertise into sustainable services, understanding how to launch a dry eye clinic, creating compelling patient propositions and building commercially viable models.
Sessions were delivered by SharkLink, practice partners, and the marketing team at Hakim Group.
A key theme of the day was around bridging the gap between clinical care and commercial success.
Amit Sharma, senior independent prescribing optometrist and a director at 10 Hakim Group independent practices, highlighted that one of the biggest barriers for practices is knowing how to price and position dry eye services with confidence.
“What we’re showing is that when it’s done properly, with clear clinical pathways and strong communication, patients see the value, and practices can build a service that is both impactful and sustainable,” he said.
Following strong engagement and feedback, Hakim Group plans to continue developing category-focused immersion events.
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