Boots Opticians unveils new TV ad campaign

Boots Opticians has revealed a new advertising campaign featuring a television advert with four key scenes that celebrate what can be possible with good vision.

This includes enjoying a child’s drawing, playing sports in contact lenses, and making an impression with stylish eyewear. The short films are voiced by English actress Freema Agyeman.

The campaign ‘because there’s only one choice’ also demonstrates how Boots Opticians can support people with their eye care needs.

The campaign aims to refresh and strengthen the long-term brand identity of Boots Opticians.

Guy Smith, head of marketing at Boots Opticians, said: “We are proud to be launching our new brand campaign to reinforce why Boots Opticians is the trusted destination for innovation in eye health, clinical expertise and style.”

“Through this campaign, we are shining a light on relatable moments to highlight all the reasons why Boots Opticians is the clear choice – because good vision matters and so do the moments it helps you enjoy,” he added.

Created with media agency, The River Group, the campaign launched on television on 16 January 2026 and spans TV, out-of-home, radio, paid and owned social media, email, PR and in-store marketing.

Nicola Murphy, CEO at The River Group, commented: “We are especially proud of the TV advert which invites people to think about their own ‘because’ moment, making the Boots Opticians proposition personal, meaningful, and memorable.”