06 November 2025
Transitions Optical has launched a new in-practice demonstration tool featuring augmented reality technology to support virtual ‘try on’ of different Transitions lens colours.
The Transitions Color Match tool enables patients to compare lens colour options to find their ideal combination with the frame of their choice. Augmented reality technology within the tool illustrates how the lenses look during different stages of transition.
Patients and consumers can access the tool by scanning a QR code with their smartphone or an in-practice iPad.
Users can share images captured through the Transitions Color Match tool on social media or with friends and family.
Tim Precious, general manager for UK and Ireland at EssilorLuxottica, said: “Personalisation takes centre stage with the new Transitions Color Match tool, which revolutionises the lens selection journey and removes any second-guessing from the process.”
“It also provides eye care professionals with an innovative, interactive way to engage their patients. With endless lens and frame pairings, it transforms the entire decision-making process into an exciting, seamless experience – offering a fun, interactive approach that sets practices apart,” he added.
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