NEHW 2025 highlights eye care as a health priority

National Eye Health Week (NEHW) will return on 22–28 September, with organisers working to "build strong community networks" to share eye health advice and help make eye care a priority.

Organisers of the awareness week, Eye Health UK, announced the return of the campaign, aiming to raise awareness of good eye care and promoting the role of community optometry in the country’s healthcare.

Organisers suggested the messages of the campaign will align with key elements of the NHS 10-year plan, including care in the community, access to eye care, and prioritising prevention.

David Cartwright, chair of Eye Health UK, said: “This year we’re working with local optical committees, public health teams, and others to build strong community networks who’ll use their reach and influence to share essential eye health advice and explain why regular routine sight tests are vital for everyone.”

“In addition to amplifying our messaging, the creation of these networks will help add eye care to the mix of new neighbourhood health priorities,” he added.

Each day of the campaign week will focus on a different theme including: primary eye care services, children’s eye health, sports vision, eyes at work, ageing eyes, and ‘live well to see well.’

Organisers will share a toolkit of resources in September for community networks, stakeholders, and NEHW supporters. Those interested in supporting the campaign can register for a free promotional toolkit by emailing their name, business name, and contact details to organisers. Donations can also be made by emailing organisers.

Supporters can follow the campaign on social media using #VisionMatters.