CooperVision welcomes new marketing and professional affairs lead

CooperVision has appointed Lucy Davies as director of marketing and professional affairs UK & Ireland.

Davies has spent more than half of her career in the optics industry, including time spent in the contact lens category with companies including CIBA Vision and Alcon.

Davies’ previous roles have ranged from sales and account management to marketing leadership, driving category strategy and growth in audiology, fast-moving consumer goods, and optics.

Announcing the appointment, CooperVision shared: “Lucy has a strong understanding of the UK and Ireland optical retail market, how it has developed and what makes it successful, whilst also bringing to the role valuable learnings from other categories, retailers and consumer behaviours.”

Davies will bring her knowledge of the optical market and of the vision correction customer journey to the role, with new marketing strategies “ensuring that they not only place the optical retailer and the eye care professionals at the centre, but can also be activated effectively by ECPs in a store or fitting room.”

Davies said: “There has never been a more exciting time for the contact lens category, and I’m delighted to be joining CooperVision to find new ways to ensure all consumers have their vision correction needs met throughout their lifetime.”

“CooperVision offers eye care professionals a vast range of products and prescriptions, and I can see where different categories can thrive by providing a lifetime of wear, beginning in childhood with myopia management and continuing all the way through to presbyopia in later life,” she added.

In her new role, Davies will focus on ensuring CooperVision has the products and tools required to enable the contact lens category to evolve and grow in the future, the company said.

Welcoming Davies to the team, Keran Fordham, senior regional director for CooperVision, expressed excitement to see “how her wealth of experience helps to develop, not just the service we provide to our eye care professional customers and their patients, but the contact lens category as a whole.”