07 January 2025
EssilorLuxottica and Prada Group have announced the renewal of their licensing agreement for 10 years.
The agreement is for the development, production and worldwide distribution of eyewear under the Prada, Prada Linea Rossa, and Miu Miu brands.
The existing agreement has been extended through to 31 December 2030, with the provision for renewal until 31 December 2035.
Patrizio Bertelli, Prada Group chairman, said: “We are pleased to announce the renewal of this agreement with EssilorLuxottica, a trusted and long-standing partner with whom we have developed a strong collaboration built on craftsmanship, quality and innovation. This renewal reaffirms our commitment to these values and to our shared vision for the future of eyewear.”
The partnership has extended for more than 20 years.
Francesco Milleri, chairman and CEO at EssilorLuxottica, commented: “Since our paths first crossed, Prada Group has been an extraordinary partner, holding a very special place in our journey. This renewal fills us with pride and marks our shared commitment to embrace the finest expression of luxury eyewear – from refined elegance to bold irreverence and sport-inspired dynamism.”
“Together we aim to deliver even greater innovations in the years to come,” Milleri said.
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