16 October 2024
Hoya Lens UK has formed a partnership with Birmingham Optical, the UK distributors of Nidek, to supply a range of ophthalmic equipment to its independent customers.
The agreement will provide exclusive pricing and financing options to practices in the UK and Ireland.
Martin Batho, managing director of Hoya Lens UK, suggested the strengthened partnership with Birmingham Optical would create value for independent customers.
Discussing the common goals of Hoya and Nidek in supporting patient care through “innovative, practical and cost-effective technology,” he commented: “By uniting our organisations’ optical expertise we create one seamless solution for Hoya customers, enabling them to expand their service offering and to attract new patients.”
Amanda Higginbotham, chief commercial officer at Birmingham Optical, said: “We understand the challenges of space and time that eye care professionals are facing.”
“Our new generation of in-practice technology includes many multi-function devices which significantly reduce the amount of consulting room space required, whilst an emphasis on innovation and value puts independents in a great place to improve the patient experience and expand their business,” she added.
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