Specsavers has launched an in-store virtual styling experience app, the Frame Styler, to improve the spectacle selection process for customers.
Managing director of Specsavers UK and ROI, Paul Marshall, said: “The Frame Styler app is one more innovative new service that we are introducing in our stores and will enhance the customer journey. Customers love it because it takes the chore out of frame selection.”
Specsavers explained to OT that the app will be used by optical assistants at the introductory stage of a sight test when taking personal details, providing a new tool to aid conversation and adding a more bespoke element to the frame selection process.
The app uses in-store tablets that take a 180° scan of the customer’s face and then produces 12 frame options in under a second based on face shape, gender, age and popular frame choices from similar customers using artificial intelligence (AI).
The multiple explained that a 3D model of the customer’s face is produced, allowing customers to keep their real-life spectacles on and view potential styles from different angles with a swipe.
Specsavers added that AI will increase over time as the software remembers previous frame choices, which will inform future suggestions.
Specsavers launched Frame Styler with a multi-million pound marketing campaign that will run throughout June. The first of three television adverts aired during the live final of ITV’s Britain’s Got Talent on 3 June.