Swarovski and EssilorLuxottica sign for 10-year partnership

Swarovski and EssilorLuxottica have signed a ten-year license agreement for the design, manufacture and worldwide distribution of Swarovski Eyewear.

The agreement will be effective until 31 December 2028, with an option for automatic renewal of an additional five years.

The first collection under the agreement will be developed under the leadership of Giovanna Engelbert, Swarovski creative director, and will be available on the market from September 2023.

Swarovski Eyewear features designs inspired by the brand’s jewellery collections.

The new partnership builds on Swarovski’s focus on luxury and commitment to eyewear as an accessory, the brand said.

CEO of Swarovski, Alexis Nasard, commented: “We are delighted to further evolve our Swarovski Eyewear business with global leader EssilorLuxottica.”

Nasard added that the agreement was in line with the brand’s strategy and was “forged from a shared passion for beautiful design coupled with impeccable quality and savoir-faire.”

Francesco Milleri, chairman and CEO of EssilorLuxottica, said: “We are excited to embark on this journey with Swarovski, a brand known for its artful design and incredible attention to detail. We have always seen each pair of frames as a piece of art to be worn, which makes Swarovski and its story such a wonderful fit.”