Leadership changes at Area98

A new managing director is aiming to expand the company’s international presence

Area 98

Italian eyewear company, Area98, has appointed a new managing director and a new head of sales.

The new appointments are part of a business reorganisation that Area98 said aims to “optimise and strengthen its commercial strategy and support its international growth.”

New managing director, Monica Dal Cin, has worked in the eyewear industry for almost 30 years, and has previously held positions with De Rigo, Marcolin and Mondottica.

“I believe that Area98 has all the credentials to expand its international presence by placing great emphasis on the style and design of brands that are currently in its portfolio, while adding an innovative approach to processes and communication,” Ms Dal Cin said.

Brands in the company’s portfolio include Coco Song, La Matta and Oliviero Contini.

Area98’s new head of sales, Luciana Olivotto, has experience in the eyewear and accessories sector. She said that new business opportunities and the company’s attention to product quality are what attracted her to join Area98.