BCLA brings back the Love your Lenses campaign

The national campaign will be held from 14–20 June to highlight safe wear and the benefits of contact lenses

contact lens case
Pexels/Nataliya Vaitkevich

The BCLA has confirmed plans to relaunch the national Love your Lenses campaign, taking place from 14–20 June.

Previously run by the General Optical Council, the BCLA has adopted the campaign after a pause over the past year due to the pandemic. The organisation is encouraging practices to get involved in the campaign to help raise awareness of safe wear, and illustrate the benefits of wearing contact lenses.

This year the campaign will focus on safety and compliance, the organisation said, “urging practitioners to suggest to patients that it’s ‘time to try’ contact lenses – reinforcing the message that lenses are safe to wear, highlighting them to new wearers and bringing back former wearers.”

A secondary message to the campaign will be, #StopTheSteam, highlighting how contact lenses could help to stop the problem of glasses steaming with facemasks.

Registration to the campaign is free for eye care professionals with packs available for participants, including printed resources, t-shirts, posters, pens and stickers.

Digital resources are also available including animations, social media graphics, factsheets and a checklist.

Luke Stevens-Burt, chief executive of the BCLA, said: “The BCLA is proud to bring back Love your Lenses week and we are now inviting practices to sign up and support a campaign that raises awareness of safe contact lens wear and the benefits of wearing contact lenses.”

Suggesting that “there has never been a better time to make the switch,” Stevens-Burt added: “We believe this campaign can act as a catalyst for change – driving people towards contact lenses and a new lifestyle filled with freedom, choice and comfort.”

The campaign will be officially launched at the BCLA Clinical Conference and Exhibition, which takes place on 13–14 June.

Registration is open to eye care professionals from the Love your Lenses campaign website.