The organiser of National Eye Health Week (NEHW), which runs from 18–24 September, has teamed up with Royal Mail to promote the importance of eye health through a new postmark.
A special postmark will appear on all stamped mail that is delivered from today until Saturday (21–23 September), Eye Health UK confirmed. It will feature the dates of this year’s awareness raising campaign (18–24 September), as well as the slogan Promoting the importance of eye health.
While the charity estimates that the postmark will be seen by millions, it also hopes that it will encourage people to think about their eyes and how they rely on their vision.
Speaking about the collaboration, chair of Eye Health UK and optometrist, David Cartwright, said: “One million people in the UK suffer with avoidable sight loss that makes doing things like reading difficult, or even impossible. We hope that when this message drops through people's letter boxes and raises awareness of the week, it will prompt them to take action to ensure their eyes and vision stay healthy.”
A spokesperson for Royal Mail added: “We are really pleased to be joining the campaign to encourage more people to consider the health of their eyes. We hope that this postmark will help spread the message.”