Opinion
“AI doesn’t just follow orders – it takes the initiative”
Certified AI management practitioner and AI strategy advisor at Techstars Jess Jeetley, who was once a practising optometrist, discusses how AI could be integrated into healthcare
Jess Jeetley
11 March 2025
As an optometrist who moved into the tech industry over a decade ago, I’ve witnessed how artificial intelligence (AI) has been transforming the field.
To date, the greatest impact of AI adoption in optometry has centred around analysing retinal images.
However, we are now entering an era where AI doesn’t just follow orders –it takes the initiative. This new wave, known as agentic AI, refers to software entities that can set their own goals, make decisions, and perform tasks autonomously on behalf of humans. These AI agents act as independent digital assistants.
The reduced adminfor optometrists means that practices can serve more patients. This is exciting for practice owners and multiples that are keen to improve operational efficiency under increasing financial pressures
Across the pond
Today, in opticians practices across the US, you can walk into a testing room and have an AI agent that instantly analyses optical coherence tomography (OCT) scans, flags potential pathologies, and prepares patient notes, just seconds after the patient has been pre-screened.
Companies like Altris AI have developed AI to read OCT B-scans, colour-coding areas of pathology with nearly 90% accuracy: red for urgent cases like wet age-related degeneration (AMD), yellow for moderate concerns, and green for normal results. This allows an AI agent to decide who needs an urgent referral and to draft the referral letter in seconds.
Other AI tools, like Barti and NextGen Ambient Assist. allow for more eye contact with patients by transcribing conversations in real time, summarising history and symptoms within 60 seconds, and claiming to save optometrists up to two hours of documentation time daily.
The reduced admin for optometrists means that practices can serve more patients. This is exciting for practice owners and multiples that are keen to improve operational efficiency under increasing financial pressures and will therefore push for rapid AI adoption.
However, practitioners I speak to are concerned about increased litigation risks associated with AI tools, and prefer a more cautious approach to integrating them into their daily workflows. This is one of the reasons why AI solutions have yet to be integrated by providers of electronic health records in the UK.
I believe every optometrist should consider taking a course on data and AI fundamentals: the more you understand how AI works, the better you will be at recognising its limitations and integrating it safely into your practice
The future in fast forward
But change is coming fast. Later this year, it will be possible to interact with AI that doesn’t just flag conditions, it will explain its “chain-of-thought” reasoning in detail.
Instead of merely presenting a diagnosis, an AI agent will be able to say, “I see drusen at the macula that are 63% similar to a known risk pattern for dry AMD. I recommend daily lutein supplements, weekly monitoring of Amsler grid and a follow-up in six months.” This kind of explanation will help us understand the AI’s logic and make better decisions with it.
Future AI systems will combine information from different tests, such as OCT scans, visual field tests, genetic screenings, and even data from smart contact lenses that monitor ocular pressure. Early prototypes of these multimodal AI systems are already showing promising results, especially in predicting glaucoma more accurately.
In my opinion, it is inevitable that every staff member in an optical practice will work with AI systems and will need some level of data and AI literacy to understand them. I believe every optometrist should consider taking a course on data and AI fundamentals: the more you understand how AI works, the better you will be at recognising its limitations and integrating it safely into your practice.
Of course, there are challenges. What happens if an AI’s decision is biased? Who is accountable if the diagnosis is wrong?
Jess’ three principles for implementing AI responsibly
1. Define where AI assistance ends and human decision-making begins
“By setting clear boundaries, it’s evident when you, the optometrist, are accountable. AI should handle the heavy lifting by processing and analysing vast amounts of data at incredible speeds, providing the foundation for your informed decision-making. You then step in to review and enhance the AI’s findings using your clinical expertise and holistic view of the patient – something no algorithm can match.”
2. Build trust gradually by starting with low-risk implementations of AI tools
“Validate all AI outputs just as you would monitor a pre-registration optometrist. If you assign someone to check AI outputs, make sure they understand they’re directly accountable. Track and learn from every near miss.”
3. Always keep a human in the loop to make the final decision
“AI should support optometrists, not replace them. Conduct regular audits of AI tools and provide feedback to their developers to improve both the efficiency and safety of these systems.
Ultimately, it’s not about choosing AI or human expertise. The magic happens when human wisdom and AI capabilities collaborate – responsibly. AI is a tool that cannot replace a clinician’s human qualities, like emotional intelligence, critical thinking, analytical decision making – the very qualities patients seek – their need for genuine human connection.”
About the author
Jess Jeetley MBE is an optometrist, certified AI management practitioner and AI strategy advisor at Techstars, leading teams through ISO 42001 implementation and building AI literacy programmes.
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Don Williams10 April 2025
Hi Jess,
Thank you for this compelling and insightful piece on the growing role of AI in optometry. Your journey from clinical practice into the tech sector over a decade ago is both inspiring and visionary. It’s encouraging to see how your experience in eye care has shaped such a well-informed and balanced perspective on the potential and responsibilities of integrating AI into practice.
I wholeheartedly support your views on the transformational impact of agentic AI. The notion that AI is no longer just a tool that responds to commands but one that can act with purpose is both exciting and urgent. As you rightly pointed out, this is not a "future" conversation, AI is reshaping healthcare right now and optometry must evolve alongside it.
I, too, am taking deliberate steps to immerse myself in this field. Recognising the critical importance of digital fluency in clinical innovation, I’ve recently enrolled in several AI-related courses, including one at Oxford University. More significantly, I’ll soon begin a two-year Master’s programme in Artificial Intelligence. This marks a personal and professional shift for me, one grounded in the belief that those of us in healthcare must actively engage with AI if we’re to remain at the forefront of patient care and clinical decision-making.
Your emphasis on responsible implementation, particularly the importance of human oversight, transparency, and gradual integration is vital. It resonates deeply with my clinical values, and I commend you for articulating such a thoughtful framework through your three principles. The vision you describe where AI supports but never replaces the clinician is one I share entirely. After all, the unique combination of human empathy, critical thinking, and clinical acumen will always be the bedrock of quality care.
Thank you again for leading this conversation with such clarity and passion. I look forward to following your continued contributions in this space and hope our 'AI' professional paths cross.
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