Eyespace Eyewear presented the latest designs across its portfolio at 100% Optical, from “intelligent use of colour” to luxury detailing and a growing eco-approach.
Emily Andrews, product director for Eyespace Eyewear, took OT on a tour of some portfolio highlights.
Starting with Eyespace Eyewear’s flagship brand, Cocoa Mint, Andrews explained that intelligent use of colour has always been at the heart of the designs.
“There are absolutely beautiful colours, always on a crystal base, but then we’ve really taken things to the next level with the Cocoa Mint Studio collection,” she said.
The collection is bolder, more exciting, featuring colour pops on the lugs and tips of the frame, with eye-catching colour combinations.
Andrews said: “These are super bold, very exciting models but they’ve been developed with the UK market in mind.”
Next, Andrews highlighted the new sunglasses collection from luxury brand, Aspinal of London, which sees a lot of sustainable materials used.
The Aspinal ‘L592’ frame is made from recycled steel and bio-based acetate and features a pattern moulded into the temple to mimic the pattern used on the Aspinal ‘Mayfair’ bags.
The high-fashion style, ‘Evie,’ is also made from bio-based acetate and represents the emerging trend of ‘quiet luxury,’ Andrews told OT.
This trend can be seen through subtle branding, engravings, and details that reflect back to Aspinal of London’s bag designs.
Andrews emphasised: “Sustainability is at the heart of everything we do at Eyespace.”
The company is B-Corp certified and considers sustainability “from every element we possibly can,” Andrews said.
In terms of materials, this means “digging deep” to ensure everything is certified and that it is understood why it is more sustainable.
All new models introduced by the company, with the exception of budget frames, have a biodegradable demo lens.
“This is something we feel is really important because it is effectively a single-use plastic,” Andrews said.
The sustainable consideration stretches to packaging and shipping, and to the use of electricity in head office.
Andrews said: “I think we’re up to 450 sustainable stock keeping units across the collection, so there is an awful lot for people to pick from. We integrate it into design, so it’s not just about having a few virtue-signalling models. If we can use a bio-based material, we absolutely will, and that is why you will see so much across all of the collections.”
For trends this season, Andrews highlighted how eyewear is being worn actively as a fashion accessory, particularly in an ‘office chic’ style.
Popular with this trend, Andrews picked out Eyespace Eyewear’s Arhlo brand.
“Arhlo is doing incredibly well, partly because of the accessible pricing. We designed this deliberately to make sure everyone could wear a very high fashion frame that followed the latest trend,” she said.
When dispensing a style like this, she suggested: “I think it’s the same for everything that we do. It’s more about looking at the person and talking to them, not making a judgement about someone, finding out what their hobbies are, what they like to do, what sort of environment [they’re in], and how they’ll be wearing the frame.”
Andrews emphasised: “Not making an assumption about someone but really finding out what they want their frame to say about them.”
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