The CEO's view

target

“Failure is nothing to be ashamed of”

Learning from our mistakes and continuing to grow is essential, writes AOP chief executive, Adam Sampson

Illustration of a person looking at hurdles in the distance

Obstacles to eye care

person on robot hand

“Our positioning should not be to seek to stop the rise of technology but to seek to influence and control its use”

railwaystation

“The membership is, after all, the ultimate authority in the AOP”

black and white frames

“For most of us, a visit to an optometrist is a mysterious process”

dodo

“Wherever you are in your career, you need to make sure you have a clear plan for the future”

books stacked

“Optometry is a key deliverer of healthcare benefit”

world on fire

“Today may be the day when global warming moves from a theory to a reality”

eye

“Optometry has a critical part to play in helping the NHS tackle the backlog”

Smithfield

“Few optometry businesses appear to have succumbed directly to the pressures of the pandemic”

Welcome

Lost in translation

people in waiting room

“We have to take it seriously as a separate and critical discipline”

welcome lead

“The sector could be set for huge changes”

Adam Sampson

“I could see instantly the importance of the work our members do”