Vision Express introduces Emma Willis as new brand ambassador

Vision Express has announced television presenter, Emma Willis, as the company’s new brand ambassador.

The partnership forms part of the brand’s new campaign ‘Step out with Confidence,’ which seeks to highlight the importance of clear vision during life’s big moments.

This follows new research from Vision Express which found that three in five British people polled have previously felt anxious about a big life event or change because they couldn’t see clearly.

However, the research found that 39% of those surveyed last had an eye test between one and more than two years ago, despite more than half saying they should have their eyes tested every year or sooner.

In the role of brand ambassador, Willis will help Vision Express to share the importance of eye health and the power of the right pair of glasses.

Willis commented: “As someone who wears glasses every day, I know how important they are, not only for seeing clearly but for how they make you feel. I’ve learned that keeping on top of my eye health is crucial for my overall wellbeing, and I’m a huge advocate for regular eye tests, especially as you get older.”

“I’m looking forward to working with Vision Express to encourage everyone to get their eyes checked and find that perfect pair of glasses that helps them feel their best,” she said.

Vision Express

Willis will be sharing her personal experiences with eye health and eyewear, and will encourage the public to have regular eye tests. She will be involved in several campaigns, including a summer campaign, and a style edit.

The Vision Express survey found more than three quarters of respondents believe wearing glasses adds to someone’s appearance, and 69% of glasses-wearers said that the right pair of glasses can transform the way they feel.

The research also found that 56% of those polled would consider buying a new pair of glasses for a special event such as a driving test (15%), starting a new job (12%), an important presentation (10%), or to go with a special outfit (8%).

Of those surveyed, one third would consider buying a new pair of glasses as a style choice.

Jemma Banks, marketing director at Vision Express, explained: “This campaign is about empowering people to seize life’s big and small moments with the confidence that comes from clear vision and great style, underpinned by confidence in the quality of our advanced eye exam.”

Welcoming Willis as brand ambassador, Banks added: “Her authentic voice and genuine passion for eyewear make her the perfect person to inspire our customers to feel their best.”