Paloma Faith named as Transitions Optical brand ambassador

Transitions Optical has announced that singer, Paloma Faith, is the lens company’s new brand ambassador.

The company explained that Ms Faith was chosen for her “quirky and eclectic style” to represent the brand’s new image and Style Colours collection.

Business development and marketing director at Transitions Optical, Laurent Dosseville, said: "As part of our 2018 communication plan to recruit younger wearers to the amazing benefits of Transitions light intelligent lenses, we're very excited to have Paloma Faith representing us and showing how Transitions lenses can match your individual style across different frames and colours.”

Transitions Optical added that its lenses are suited to Ms Faith’s busy and varied schedule, with the singer able to select a unique frame and lens combination each time.

Commenting on the partnership, Ms Faith said: “My glasses are now perfect for my busy lifestyle, as each day is different and I never know where I will be from one day to the next. My Transitions lenses save me carrying around multiple glasses and cases. I particularly love the extended choice of Style Colours, giving me a chance to customise my frames.”