New macular supplement is launched

Macusave introduction to be supported by a multimedia awareness campaign

29 Nov 2016 by Robina Moss

MIDO MPU advertZeon Healthcare has launched a new macular carotenoid food supplement, MacuSave, to its growing eye care portfolio.

The new supplement is competitively priced and will be targeted at people wishing to improve visual performance and curtail the progression of age-related macular degeneration, the company says.

MacuSave is a once-a-day eye health supplement that has been formulated to enrich the macular pigment with all three key macular carotenoids, including meso-zeaxanthin, and to protect the macula against the potential risks associated with visible blue light and oxidative stress.

Designed to be easy to swallow, the new supplement has been derived using extracts of the marigold flower, Tagetes erecta and each MacuSave capsule contains 10mg meso-zeaxanthin, 10mg lutein and 2mg zeaxanthin.

Zeon Healthcare managing director, Laurence Smith, emphasised: “This formulation has repeatedly been shown in clinical studies to be of benefit to macular health and is the very same formulation that was recently featured on the BBC’s Trust me I'm a doctor programme.”

The launch will be supported by a multimedia consumer awareness campaign, Don’t Turn a Blind eye to macular damage, including national press advertising and “a high-profile celebrity endorsed PR campaign” early in 2017.

The supplement is available to purchase from the Three-Sixty website.

For more information about the product, visit the Zeon Healthcare website.

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