Ocuco has announced its main focus for continuous improvements to its practice management software in 2016 is in OmniChannel marketing and retailing in order to “add value to independent optical businesses.”
“Patients expect to be able to evaluate the practice and its services online before making contact,” explained Ocuco e-commerce director, Andy Chance‑Hill.
“Making the practice’s online presence functional, by adding a web diary or web store, will show the practice is progressive and drive online shoppers to the door,” he added.
“With far more to offer than the 'online only' retailers, independent opticians can win the online battle. We have web solutions integrated with Acuitas, Focus and See2020. The integration maintains a single view of the patient’s online and in-practice transactions.
“Independents can turn online shoppers into practice patients using their web presence as a door to their practice. Websites, web diaries and web store solutions are provided in co-operation with our partners OptiCommerce, which has many years of experience in web development,” he concluded.
Ocuco’s Acuitas practice management software is said to assist in the management and growth of practices by offering a fully integrated patient journey, from appointment booking to the eye examination, and through to the dispense.
The marketing module and recall system enables independent practices to make the most out of their patient database with patient communication.
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