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Mark’ennovy and Brien Holden Vision Institute announce partnership

A new contact lens for myopia management and presbyopia will be developed

Contact lens

Contact lens manufacturer, mark’ennovy, and eye care research organisation, Brien Holden Vision Institute, have announced a new partnership.

The agreement will see the two companies bring to market a new design for soft contact lenses that targets myopia management and presbyopia.

Mark’ennovy and Brien Holden will seek to enable eye care professionals to tailor monthly disposable contact lenses to the unique characteristics of every myopic or presbyopic eye.

The partnership was reached based on the agreement that it is time to optimise results in the management of these eye conditions through innovation in contact lens design and manufacturing processes.

Myopia could affect around half of the world’s population by 2050, and Europe has the oldest average age population in the world, the companies explained.

Chief operating officer at the Brien Holden Vision Institute, Yvette Waddell, said: “Our vision is to slow the progression of myopia in all children to reduce their risk of permanent vision impairment and thus address a looming public health crisis.”

CEO and founder of mark’ennovy, George Sarrouf, added: “With the Brien Holden Institute backing us up, we are looking forward to achieving new milestones in visual correction for improving patients’ quality of life.”

A product launch is expected to be announced soon.