Contact lenses

Johnson & Johnson Vision found that one in three adults believe their vision has deteriorated as a result of the pandemic, but many still do not plan to book an eye exam

Three optometrists have joined its global, US and specialty professional affairs teams

‘Nocturnal by Scotlens’ aims to grow awareness and sales of ortho-K lenses through a “premium” and “on-trend” packaging experience

The behaviour change programme aims to support new contact lens wearers in the first few weeks of their trial through a series of tips and information delivered to their inbox

As lifestyles evolve through pandemic restrictions, the way contact lenses are introduced is also changing. OT  speaks to Johnson & Johnson Vision on engaging patients and improving conversion

Alcon speaks to OT  about the new sphere and toric contact lenses, along with a new patient support programme powered by augmented reality

Multifocal contact lenses represent a steadily growing segment of the market, with experts identifying a vast potential for further expansion

With patient interactions evolving post-COVID-19, OT  speaks to experts and optometrists at Johnson & Johnson Vision on how practices can invite patients to experience contact lenses

The new consumer-facing campaign will run throughout the winter and aims to remind lapsed wearers of the “freedom” contact lenses offer, and encourage them to seek out their local practice

At ACUVUE® we are working hard to help the contact lens category recover with a new national media campaign and we’d love to have you involved