100% Optical

Sponsor spotlight: Cerium Visual Technologies

The desire for differentiation is set to be a key trend at 100% Optical 2022, suggests Cerium managing director, Kimberley Harrison

Kimberley Harrison banner
Set to be one of its biggest years to-date, the eighth edition of 100% Optical will take place from 23 – 25 April at ExCeL London. To give readers an idea of the key themes set to come out of the event, OT reached out to sponsors for their insights. The full series, along with further 100% Optical articles can be found here. 

Cerium Visual Technologies – Kimberley Harrison, managing director

What does the company have planned for 100% Optical?

We’ll be spotlighting the Intuitive Colorimeter Curve, our fully digital instrument that allows for streamlined and efficient colorimetry assessment in practice. Alongside the instrument, precision tints and overlays, the team will also be sharing details of some exciting new research developments from both the UK and abroad.

What are the key trends that you expect to see emerging from the show?

As the industry emerges from a turbulent and uncertain period, we expect to see practices looking for ways to differentiate themselves in a competitive market. Many businesses have been cautious about investment over the course of the pandemic and as the world opens back up, we believe it’s going to be the most forward-thinking and strategic practices that diversify and thrive.

What one thing should readers pencil into their diaries from you at 100% Optical 2022?

Don’t miss the skills-based colorimetry CPD workshops on Monday 25th April at the Future Practice. It’s a great opportunity to learn more about colorimetry in practice by getting hands-on with the latest digital technology in a relaxed environment.