Sponsor spotlight: Johnson & Johnson Vision
Rachel Hiscox, professional education and development manager, UK & Ireland, discusses key drivers for meeting the needs of contact lens patients
11 March 2022
Johnson & Johnson Vision - Rachel Hiscox, professional education and development manager, UK & Ireland
What product or service will you be highlighting?This year, we will be discussing the eye-inspired innovations that you can see across the Acuvue portfolio. Additionally, eye care professionals (ECPs) will be able to find out more about the Acuvue 21 Day Challenge, a programme designed to enhance new patients’ experience with contact lenses
We will be spotlighting our Acuvue Oasys 1-Day with HydraLuxe Technology. Acuvue Oasys 1-Day Contact Lenses with HydraLuxe Technology contain pure PVP, a wetting agent that is similar to parts of our naturally occurring tears. It is permanently bound at the surface and throughout the matrix of the lens. This allows mucins to easily spread across all layers of the tear film, helping to promote a smooth and lubricious refractive surface. In fact, Acuvue Oasys 1-Day’s coefficient of friction is so low, that it is comparable to the naked eye. This lens is grounded in patients’ experiences and lifestyles and is available for both spherical and astigmatic patients.
Patients are living more demanding and increasingly varied lives and therefore want more from their contact lenses
What trends do you expect to see emerging from the show in contact lenses and eye care?We are expecting to see continued innovation within the industry to provide patients with improved levels of comfort, vision, and overall satisfaction from their contact lens products. Patients are living more demanding and increasingly varied lives and therefore want more from their contact lenses.
As part of this mission to fulfil unmet patient needs, our Acuvue 21 Day Challenge is designed to ensure that new wearers get the most out of their lenses. We know that patients are more likely to become long term contact lens wearers if they can be guided and helped during the first few weeks of their journey, which is something that the initiative aims to address.
What one thing should readers keep an eye out for from you at 100% Optical 2022?
Don’t miss the educational sessions that we will be running from the AOP stand. Each of these has been specifically designed to bring together practitioners who work in similar settings to share their experiences and knowledge to better support their patients.