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Return to sender

A marked reminder of the importance of our sight

Eye test

When I was a child, I collected stamps for a period of time, heading to the small post office that was located at the bottom of my road on the day Royal Mail released a new ‘Special’ series.

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The ‘Special’ collections released were varied. From song birds and seaside towns, to Peter Rabbit and the latest Disney film, Royal Mail paid homage to a wide range of outlets. The stamp is still the first thing I am drawn to when picking up my post.

From today Royal Mail will support the optical sector. This support will not be expressed by a limited edition stamp, but by a postmark that it has pledged to print on all stamped mail over the next two days.

This message, secured by the organisers of National Eye Health Week (NEHW), will feature the dates of this year’s awareness raising campaign (18–24 September), as well as the slogan Promoting the importance of eye health.

This is a great achievement by Eye Health UK because it provides the potential for details of NEHW to reach the homes of millions, with a reminder of how important sight is landing through people's letter boxes across the UK over the next two days.

During NEHW this week, many stories about people’s support of the campaign have reached our newsdesk – from individuals and practices, to industry and charities, the whole sector is getting behind the initiative this year.

As an official partner of NEHW, the AOP has also been busy promoting the importance of sight tests and dispelling some of the common myths relating to sight.

A number of AOP representatives have shared their advice in Vista, a consumer lifestyle magazine published during NEHW. While optometrist and OT clinical editor for multimedia, Ceri Smith-Jaynes, myth-busts on everything from myopia to screen time, optometrist and AOP clinical director, Dr Peter Hampson, discusses the value of Minor Eye Condition Services.  

And don’t forget, the AOP has a range of patient resources to support practitioners when promoting eye health and talking to patients about conditions – they are easily downloadable from its website. 

Why not share the details of your NEHW plans on the AOP’s Community Forums? It would be great to hear what you’ve been doing to mark the week.