Emily McCormick
More articles by Emily McCormick
-
Specsavers and the RNIB are taking a sight loss simulator across the UK to highlight the importance of eye health
-
OT speaks to independent practitioners about raising the profile of children’s eye care
-
Optometrist and partner of Opticare Opticians, Shaimil Shah, on the benefits of practising in an independent setting
-
Vision Van stops in Birmingham as it travels across the UK raising awareness of the importance of regular eye tests
-
The US Think About Your Eyes campaign has proven effective in encouraging consumers through practice doors. Chair of the initiative, Dr Steve Loomis, shares how the profession and industry joining forces has been key to its success
-
Independent practice owner of Loftus Opticians, John Prouse, shares marketing tips on how to educate the public about eye care and the optometrist
-
Optometrist Kartik Bharadi discusses the benefits of his little clinician’s notebook
-
Visitors to vehicle show are failing to have their sight tested, Vision Express reports
-
BBR Optometry provides sight classification for visually impaired sports people
-
From marketing and PR activities to school talks and MP visits, there are plenty of opportunities to raise awareness of the importance of sight tests and eye health locally