Held virtually for the first time, the event recorded almost 50,000 interactions across its platform

From communication tips to staff training, experts share their insight on making contact lenses an integral part of optical practice

From the balance between selling and recommendation to tricky ethical and clinical issues, practice members share their tips

Communication is key when it comes to addressing conflict in optical practice. Optometrist Richard Edwards highlights common complaints and his top tips

The General Optical Council agreed to extend the changes for the 2021/22 and 2022/23 academic years

The online event, held between 23–24 May, launched a new platform for the industry show that will continue to be built upon in the future

Ahead of the virtual tradeshow this weekend (5-7 June) event organisers share the programme of events

The General Optical Council is committed to finding ways to be more agile and responsive in the face of adversity, explains Marcus Dye

The General Optical Council has also released a set of updated statements, which now align with the College of Optometrists’ red-amber-green phase system

In the lead-up to 100% Optical Online on 23–24 May, event organisers hosted a preview of the frames on display and walked delegates through the virtual platform