OT and the organisers of 100% Optical launch an Instagram giveaway to celebrate 10 years of the UK's largest optical event
- Leah Boyle
Web content and social media manager
Leah Boyle is web content and social media manager for Optometry Today (OT), where she focuses on online production and the creation of content for OT’s website and social media channels. She’s always looking for an interesting story to share on social media and enjoys connecting with practices, optometry students and optometrists, so feel free to get in touch.
Leah has a background working in digital and social media, previously working at a digital agency based in London.
In this video lecture you will learn how to plan and run successful social media for an optical practice. Using plenty of examples, Leah Boyle, OT ’s web content and social media manager, explains why social media is important, how to set goals, and how to make it work for your team. Leah also gives guidance on professionalism in social media.