17 February 2023
Essilor has launched a digital media campaign for the Eyezen lenses.
Running throughout February, the campaign will see adverts across Facebook, Instagram and Google Ads.
Digital assets and social media posts are available for eye care professionals to download and use to reach 18 to 40 year-olds, with an interest in smart technologies, digital trends, gaming, music, fashion, sport and food.
The assets invite consumers to ‘update their vision’ by switching to Eyezen, using situational messages, such as tired eyes, to position the lenses as the solution for those who have a digital lifestyle.
Adverts feature a call to action to the Essilor website, where consumers can find out more about the lens and find their local Essilor Expert to book an appointment.
The company is encouraging practices to get involved by sharing the digital assets to share through February.
Alan Pitcher, commercial director at Essilor Ltd, said: “This will help drive awareness of the lens to update vision and defend against digital eye strain. It will also lead to increased footfall in-store by encouraging consumers to seek help and make the switch.”
Point of sale materials can be purchased with loyalty points.
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