EssilorLuxottica to host eyewear roadshow

Independent practices will have the opportunity to see the latest eyewear collections across the EssilorLuxottica portfolio

The Ray-Ban area of the EssilorLuxottica showroom is a sleek space with metallic red walls displaying sunglasses and optical frames in light boxes, a large mirror, and a reflective display case with Ray-Ban Meta frames under glass

EssilorLuxottica will launch a series of events to showcase its eyewear collections in a month-long roadshow.

The roadshow will begin on 17 June at The Village Hotel in Birmingham and visit seven locations across the UK, in Warrington, Nottingham, Glasgow, Belfast, Dublin, and Kensington.

Independent practitioners will be able to view the latest eyewear collections across EssilorLuxottica’s portfolio of proprietary and licensed eyewear brands.

Brands on display will include Ray-Ban, Oakley, Brunella Cucinelli, Ferrari Cavallino, Ferrari Scuderia, Jimmy Choo and Swarovski.

Richard Davies, commercial sales director for frames, said: “We are excited and proud to invite all independent practices throughout the UK and Ireland to join us at these seven events. It will be a valuable moment to discover the latest trends in eyewear and enhance their product offerings for their patients.”

Davies shared that the frame buying events would provide an opportunity to connect with industry experts, and receive personalised recommendations and special promotions.

“We look forward to welcoming our partners, and future partners, to these events and helping them elevate their eyewear offerings,” Davies said.

Attendees at the event will benefit from up to a 20% discount on new brand purchases of optical frames.

After launching in Birmingham, the roadshow will visit: The Village Hotel in Warrington on 18 June, The Village Hotel in Nottingham on 24 June, DoubleTree by Hilton in Glasgow on 26 June, DoubleTree by Hilton in Belfast on 1 July, Carlton Hotel Blanchardstown in Dublin on 2 July, and conclude at EssilorLuxottica’s HQ in Kensington on 12 July.

Those interested in attending can register online.