Search

CET and skills guides

Study and gain CET points through OT’s online CET exams, and access archived CET, CPD articles and skills guides in our education library

Find out more

Science and vision

News and features about the latest scientific developments and advances in optometry, ophthalmology and eye medicine

Find out more

Professional support

News and features about the latest developments relating to professional support from across optics. This includes updates from optical organisations such as the AOP and the GOC

Find out more

In practice

News and in-depth features about business management and career development in optics

Find out more

Jobs

Explore the latest UK and global jobs in the optical sector for optometrists, dispensing opticians and more

Find out more

Safilo signs multi-year licensing agreement with Chiara Ferragni

Through the agreement with the blogger and entrepreneur, Safilo suggested it would create a “digitally boosted fashion eyewear brand” addressing a new generation of wearers

Chiara Ferragni
Eyewear manufacturer, Safilo, has signed a new multi-year global licensing agreement with the Italian blogger, digital entrepreneur and fashion identity, Chiara Ferragni. 

The agreement covers the design, manufacture and distribution of the first Chiara Ferragni branded eyewear, marking the brand’s entry into eyewear.

The full range of optical and sunglasses will be released for the spring-summer 2022 season, available from January, and will be distributed wholesale and through Chiara Ferragni’s own boutiques.

Welcoming the brand to Safilo’s portfolio, Angelo Trocchia, CEO of Safilo Group, said: “Together, we want to create a new leading and digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital universe.”

The eyewear manufacturer highlighted that Chiara Ferragni’s influence in fashion trends and business model “have become a case history in the new digital economy.”

The eyewear company has been accelerating digital transformation projects over the past year, including the launch of its business-to-business platform and the completion of its acquisition of Blenders Eyewear.

The company explained it was working to be “at the forefront of seizing the opportunities of the digital business,” suggesting the new agreement with Chiara Ferragni contributes to its digital transformation goals, “and active engagement strategy, addressing new generations through new languages and channels to reflect what is happening in the marketplace.”

Advertisement