19 February 2021
LVMH eyewear company, Thélios, has formed a partnership with Mazzucchelli 1849 and specialty materials provider Eastman in order to develop new sustainable acetate frames.
Through the agreement, the companies are working jointly on the release of acetate eyewear frames that they suggest will be “significantly more sustainable than the current offer.”
The first collection utilising the sustainable materials developed from this partnership is planned to be released by Thélios in 2022.
The partners are exploring eco-responsible formulas, using certified recycled content through Eastman’s Advanced Circular Recycling technologies, as well as bio-sourced materials.
The new formulas would be based around Eastman Acetate Renew, a cellulose diacetate made of 60% bio-based and 40% certified recycled content. The companies suggest the new materials will match the technical and aesthetic qualities of traditional acetates, while also offering a sustainable solution.
Carlo Roni, research and development director of Thélios, said sustainability has become a “business imperative,” adding that through the partnership it aims to “work jointly on the development of new sustainable materials, which we hope will drive change in our industry.”
Giovanni Orsi Mazzucchelli, chairman and shareholder of Mazzucchelli 1849, said: “This project is part of a sustainability path that Mazzucchelli has been pursuing for several years.”
Discussing the partnership, he added: “It is thanks to the commitment of each individual player that it will be possible to achieve a full sustainable transformation of the eyewear industry.”
In February last year, Eastman and Mazzucchelli announced a collaboration through which the latter would produce and sell acetate sheet made from Eastman Acetate Renew. Mazzucchelli would also provide acetate scrap to Eastman for use in its carbon renewal process.
Through the agreement, the companies are working jointly on the release of acetate eyewear frames that they suggest will be “significantly more sustainable than the current offer.”
The first collection utilising the sustainable materials developed from this partnership is planned to be released by Thélios in 2022.
The partners are exploring eco-responsible formulas, using certified recycled content through Eastman’s Advanced Circular Recycling technologies, as well as bio-sourced materials.
The new formulas would be based around Eastman Acetate Renew, a cellulose diacetate made of 60% bio-based and 40% certified recycled content. The companies suggest the new materials will match the technical and aesthetic qualities of traditional acetates, while also offering a sustainable solution.
Carlo Roni, research and development director of Thélios, said sustainability has become a “business imperative,” adding that through the partnership it aims to “work jointly on the development of new sustainable materials, which we hope will drive change in our industry.”
Giovanni Orsi Mazzucchelli, chairman and shareholder of Mazzucchelli 1849, said: “This project is part of a sustainability path that Mazzucchelli has been pursuing for several years.”
Discussing the partnership, he added: “It is thanks to the commitment of each individual player that it will be possible to achieve a full sustainable transformation of the eyewear industry.”
In February last year, Eastman and Mazzucchelli announced a collaboration through which the latter would produce and sell acetate sheet made from Eastman Acetate Renew. Mazzucchelli would also provide acetate scrap to Eastman for use in its carbon renewal process.
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