01 February 2021
Mulberry has launched a new sustainable eyewear collection through De Rigo, utilising bio-acetate for its new frames.
The spring/summer 2021 Mulberry Eyewear collection is made up of three models – two prescription frames and a sunglasses frame.
The frames are made from bio-acetate, a biodegradable and recyclable cellulose acetate. This is gained from renewable resources, the company shared, such as seed fibres derived from cotton, and wood fibres derived from conifers and deciduous trees. The sunglasses feature nylon bio-lenses, a material derived from the castor plant.
All three models are accompanied by a case made from recycled materials.
Speaking to OT, Hannah Alley, marketing director of De Rigo UK & Ireland, said the company was certain the new collection would be a bestseller in the UK and described the reaction to the launch as “incredible”.
“We are extremely proud to be launching a collection with our iconic British household license brand that is entirely biodegradable and recyclable, complete with eco-friendly cases and even eco-friendly point of sale. The styles are extremely commercial,” Ms Alley said.
She added: “Mulberry is very proactive in its sustainable approach to all brand categories so the eyewear debut is very exciting.”
The two prescription spectacles are also made from bio-acetate and both feature broad temples revealing the inner metal core, and Mulberry logo lettering. The ‘VLM122’ features a round front piece, personalised with metal pins and is available in black, Havana, gradient green and gradient honey brown.
The ‘VLM123’ (pictured above) has a square front piece, personalised with metal pins, and is available in black, Havana brown, Havana red and gradient green.
As a signatory of the UN Fashion Industry Charter for Climate Action, Mulberry has said it is working to take holistic action against climate change, and work towards a goal of net-zero emissions by 2025.
The spring/summer 2021 Mulberry Eyewear collection is made up of three models – two prescription frames and a sunglasses frame.
The frames are made from bio-acetate, a biodegradable and recyclable cellulose acetate. This is gained from renewable resources, the company shared, such as seed fibres derived from cotton, and wood fibres derived from conifers and deciduous trees. The sunglasses feature nylon bio-lenses, a material derived from the castor plant.
All three models are accompanied by a case made from recycled materials.
Speaking to OT, Hannah Alley, marketing director of De Rigo UK & Ireland, said the company was certain the new collection would be a bestseller in the UK and described the reaction to the launch as “incredible”.
“We are extremely proud to be launching a collection with our iconic British household license brand that is entirely biodegradable and recyclable, complete with eco-friendly cases and even eco-friendly point of sale. The styles are extremely commercial,” Ms Alley said.
She added: “Mulberry is very proactive in its sustainable approach to all brand categories so the eyewear debut is very exciting.”
The collection
The sustainable bio-acetate sunglasses, ‘SML138 Portobello,’ feature bio-lenses and a wide, square-shaped front piece. The broad temples reveal the inner metal core, and are embellished with Mulberry logo lettering. The frame is available in black, Havana, Mulberry Green and pink.De Rigo/Mulberry
Mulberry’s ‘VLM123’ frame
The two prescription spectacles are also made from bio-acetate and both feature broad temples revealing the inner metal core, and Mulberry logo lettering. The ‘VLM122’ features a round front piece, personalised with metal pins and is available in black, Havana, gradient green and gradient honey brown.
The ‘VLM123’ (pictured above) has a square front piece, personalised with metal pins, and is available in black, Havana brown, Havana red and gradient green.
As a signatory of the UN Fashion Industry Charter for Climate Action, Mulberry has said it is working to take holistic action against climate change, and work towards a goal of net-zero emissions by 2025.
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