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Ad Lib celebrates 10 years with the release of the Bria model

Coloured through an ion plating process, the frames feature an iridescent effect without the need for painting, aiming to capture the brand’s ‘Moving Colours’ slogan

Ad Lib, a Charmant brand, has celebrated its 10-year anniversary with the release of a new frame, the Bria model, set to be launched in early December.

Inspired by fashion, sport and technology, and combining French design with Japanese tech, the brand plays with bright colours and contrasts, and aims to provide a high level of comfort.

Developed as a result of research into colouring processes, through the Bria frame Ad Lib aims to create a new model that illustrates its ‘Moving Colours’ slogan using a unique surface treatment process.

A multi-colour ion plating process was used for the anniversary model, creating an iridescent effect without the need for painting. The colours range in a gradient from yellow to pink, green and blue. As the ionic plating cannot be replicated identically on each model, the colour variations are unique on each frame.

The frame has been designed in a butterfly form with a low density front, at just 0.7mm, keeping the frame light. The model also features Ad Lib’s unique hinge with flexible beta-titanium blade.

Describing the process of developing the new frame, Nicolas Berne, Ad Lib designer, shared: “We wanted to create an anniversary style that would really stand out.”

During a trip to Japan, the designer learnt about the Horitech range of products produced in the company’s factories. Made of titanium, Mr Berne noted that the items, which are intended for eye surgery, have a “striking” colouring.

“I knew that I wanted to transfer this treatment to an optical frame. This is how Bria was born,” Mr Berne added.

Through the ionisation process, Ad Lib reduced the use of spray and lacquer, in what it suggests is a more environmentally friendly process.