SightCare names Rodenstock a preferred supplier
The optical lens company joins SightCare’s Preferred Eye Care Suppliers scheme to provide its products to independent practice members
As a preferred supplier, Rodenstock will be able to provide SightCare’s members with its prescription optical lenses, eyewear and Biometric Intelligent Vision system.
Rodenstock’s general manager, David Baker, commented: “During these unprecedented times, we are delighted to be forging new bonds and synergised relationships to further support independent practices within the UK.”
Mr Baker added that the company looks forward to sharing its experience and development opportunities with SightCare members.
The companies suggest the move will help the independent practices that form SightCare’s membership to differentiate and provide “excellence in eyecare products.”
John French, SightCare’s CEO, welcomed the optical lens supplier into the SPECS scheme, “as both an independent focused company and one which has a philosophy of improving customer service, driving loyalty and increasing patient retention.”
“We understand the challenges that independent eye care practitioners face, and through our scheme we work with our partners to provide high quality products and services to help our members grow their business,” he explained.
Speaking to OT earlier this year, SightCare’s marketing manager, Andrew Tallis, explained how the group has worked closely with supply partners through its SPECS scheme, to offer support measures to help alleviate some of the pressures facing independent practices.
SightCare also launched a video campaign in June to reflect the work of its member practices during the pandemic. The ‘Share Your Love for Independents’ video featured clips of 35 member practices sharing messages of what it means to be an independent practice, and how they helped their communities during the pandemic. The video aimed to support High Street practices, while also reassuring local communities that their optometrists are there to support them.