OT  focuses on…sunglasses

LA cool

The retro cool of LA in the 1970s is the inspiration behind the new Light Blue Capsule Collection from Komono.

Said to take its visual cues from the sun-drenched teenage surfers who found their community in the wave-like empty swimming pools of suburban LA during the city’s draught, the frames are smooth, rounded, and striking in sky blue.

The campaign was shot at LA’s legendary Pink Motel, an iconic symbol of this almost-forgotten period of Americana. Frames include the rounded ‘Ana’ and the wide-sided ‘Avery.’

Adventure

Created for “urban free spirits,” Serengeti’s new ‘Hamel’ model offers minimal design and maximum character. Ultra-light mineral lenses along with metal frames have a light, bright look ahead of the warmer months, adding elegance and a “means business” attitude to every look.

Lenses are treated to ensure scratch and impact resistance and to withstand temperature changes, and they’re also equipped with an anti-reflective coating that aims to reduce reflective glare. ‘Hamel’ is also available in prescription.

Sustainability

New from eyewear consultancy Vision of Tomorrow is Mita’s Collezione 1 – an eyewear collection that “melds fashion and sustainability with the style of Miami and elegant Italian craftsmanship,” the company explains.

Made from recycled water bottles and aluminium and biodegradable lenses, the range’s ethical commitment is clear. The oversized women’s sunglasses are designed to evoke images of Miami’s beaches, while the male frame is designed for the fashion-conscious daily wearer. Both are made from recycled PET plastic.

Parisian chic

The timeless elegance of the Parisian woman is the inspiration behind this new collection from longstanding fashion bible Elle. The Sunwear 2020 collection is all “about modern urbanity, romance, and standing out from the crowd with a vibrant colour pop.”

Six designs are available, ranging from avant-garde square frames to instant panache and bold rims set within a dark green frame. All frames are designed with comfort and affordability, as well as glamour, in mind.