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OT  focuses on…eyewear at 100% Optical 2020

From luxury details to bold designs, OT  takes a look at what eyewear exhibitors will be showcasing at 100% Optical 2020

Nine Eyewear Limited Edition collection


Nine Eyewear will launch its Limited Edition luxury eyewear collection (pictured), which, like all of the company’s frames, is 100% handmade by Japanese craftsmen but comes with extra features. 

All titanium parts of the frames are plated with metals such as 18 carat gold, ruthenium and palladium. Acetate parts in the range are made from Japanese Takiron acetate, which Nine Eyewear explained is assembled, cut and polished using techniques passed down by generations of craftsmen.

Nine Eyewear said that the small but noticeable features of the collection make wearing frames “a little more special.”

Speaking about 100% Optical graphic designer at Nine Eyewear, Emma Eriksen, said: “At Nine Eyewear we look forward to once again meeting up with all of our UK customers at 100% Optical. Our colleagues Vibeke Andersen and Peter Jensen are especially thrilled about showing our brand new Limited Edition styles with 18 carat gold plating.”

At Nine Eyewear we look forward to once again meeting up with all of our UK customers at 100% Optical

Graphic designer at Nine Eyewear, Emma Eriksen


Booth & Bruce will be launching its spring/summer 2020 collection and showcasing AOP Awards 2020 Frame of the Year finalist, ‘Florida.’

Metal and Italian acetate is combined in styles such as ‘BB2002’ and full titanium styles will also be available in the new spectacles range, while sunglasses will be bold and brave in design, Booth & Bruce said.

Booth & Bruce frames BB2002
‘BB2002’ from Booth & Bruce’s spring/summer 2020 collection


Safarro will showcase its latest releases including ‘Novara’ from its autumn/winter 2019 collection and AOP Awards 2020 Frame of the Year finalist, ‘Pienza.’

The pink cat’s eye model features a bevelled crystal lamination across the brow and includes gold metal detailing around the front and on the sides of the frame.

Director of the brand’s distributor Coti Vision, Nancy Black, said: “We are really excited to be bringing ‘Novara’ and our latest releases to 100% Optical 2020 as it’s the perfect platform to showcase our unique shapes and bold colours.”

Novara frame by Saffarro
‘Novara’ by Safarro


Safilo Group will launch DB Eyewear by David Beckham and Polaroid’s partnership with reality show Love Island.

Safilo Group explained that former footballer David Beckham worked closely with the eyewear company’s design team to produce a range of spectacles and sunglasses. 

The Love Island capsule collection will feature 11 unisex, men’s and women’s styles and will feature subtle branding and hearts.

Safilo Love Island frame
The Love Island range will feature subtle branding and hearts

Cat’s eyes

Go Eyewear will showcase autumn/winter 2019 frame styles from Ana Hickman, which focus on classic cat’s eyes shapes from the 1930s to modern day. 

The collection of spectacles and sunglasses features narrow designs and silver tone metal details to highlight the shapes of the frames.

The eyewear company said that the collection is characterised by “relaxed glamour, sensual femininity and modern elegance.”

Ana Hickman frame by Go Eyewear
New Ana Hickman frames focus on classic cat’s eyes shapes

Fashion conscious

Emporium Eyewear will launch a collection of spectacles by luxury fashion brand Dune London at 100% Optical 2020.

The eyewear company shared that Dune London is a global brand for fashion conscious customers that value individuality.

It added that the frames have been designed and manufactured with a focus on quality, attention to detail and wearability.

Dune frame by Emporium Eyewear
Dune London spectacles will be launched Emporium Eyewear at 100% Optical