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British brand commits to “positive luxury”

Tom Davies on new frames for 2019 and becoming more environmentally friendly

08 Jan 2019 by Emily McCormick

Tom Davies’ decision to move frame production to the UK has aided the British eyewear company in its commitment to operate as environmentally friendly as possible.

Production moved to the UK from China in October 2017 when Tom Davies opened a new factory in Brentford. It is a move that the company confirmed has enabled it to both reduce waste and minimise its environmental impact. 

The company uses recycled acetate and packaging, while it is committed to producing frames ‘just in time,’ which means there is no need for unnecessary inventories.

Furthermore, customers ordering a Tom Davies bespoke horn frame receive either cuff links or a ring that has been made from the same horn as their frame, reducing avoidable waste.

A range of Tom Davies frames made from recycled acetate will be showcased during 100% Optical at the weekend (12–14 January).

Visitors to the show will also be able to view the brand’s new titanium and double bloc titanium frames. Made with titanium up to 0.8mm thin, the frames are extremely lightweight, the company explained.

The thin titanium collection is complemented by new chunky acetate and combination frames.

Mr Davies said: “I’m seeing a real trend for thicker, chunkier frames coming through in my own retail stores. My customers are starting to remember how great they looked 10 years ago and want to go back to their old selves. This collection is a nod to 2009.”

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