Style, confidence and practicality

Dunelm Optical will launch Freya, its new designer brand for women, at Silmo 2018 when the show returns to Paris on 28 September–1 October.

The British designed and Scandinavian influenced range of 22 frames are available in three colour options and come with a high gloss red case and branded cloth.

CEO for Dunelm Optical, Peter Beaumont, said: “Freya is a stunning brand that will fill the gap in the adult female optical market. Portraying style, confidence and practicality, Freya oozes femininity, luxury and finesse and is ideally suited to today’s modern woman.”

Styles include ‘Sophia,’ which includes an ombre amethyst and hot pink colour option, and ‘Zoe,’ which comes in a jet and tropical green colour option (pictured).

For further information, visit the Dunelm Optical website.